I think this game will be played by those aged 7-25. The platforms this game can be played on is wii and play-station 3 or 4. There will be a gender split of 75%female and 25%male.
marketing campaign
To attract the audience's attention my game will be advertised on tv channels based around their age. E.g for the younger generation aged 7-14 I will have my game advertised on children/teenage channels such as Disney junior and Disney channel.
To stimulate audience desire/interest I will have well known celebrities play the game and have it recorded. This may be used as my game advertisement on either you-tube or TV.
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