Analysis of ad using 4 media concepts

GTA IV

LANGUAGE: The language in this advert is intended to persuade the market to buy this game. The phrase 'episodes from liberty city' refers to the older games to show it is a big game that has been running for possibly years.

INSTITUTION : The institution of this game  is rock star north. Rock star north aims to sell this game before its release date so that sales are guaranteed.

TARGET AUDIENCE: This game is aimed at teenagers and young adults who enjoy playing violent games. I know this because the poster for this game has pictures of a gunman which represents that there will be shooting and possible gangs.

REPRESENTATION: In the printed ad above an animated male character is presented as a troublesome person who commits alot of crimes as he is placed on a motor cycle which looks like it i driving very fast away from someone. In the other shots on the printed ad above you can see a female animated character with a bottle of alcohol beverage in her hand and a bit of cleavage showing. This shows that the game is for males and females over the age of 18 as it gives off a bit of a sex appeal. I think the way how the female has been presented is a bit stereotypical as not all females are like this , i think it could give off the wrong image for females leaving young males with the wrong idea.

camera shots & angles

CAMERA SHOTS & ANGLES

HIGH ANGLE SHOT

The picture above is a high angle shot.A high angle shot is when you take a picture of someone or something from above, the gives  off an effect where it makes the person look vulnerable or weak.

Medium close up

In a close up shot you can only see above the chest which means the person's head and sholders. In this shot you can see the victim being punched and it is a medium close up so you could see the victim's face in extra detail and the person's fist.

High angle.

This is a high angle shot , a high angle shot makes the subject look small and weak. In this shot the subject is squashed in a corner and is being kicked taking a high angle shot of the scenario makes the subject look even more weak and vulnerable.

Low angle

This angle makes the subject/subjects look powerful. This helps the shot as the subjects in the scenario were acting as bullies.

Extreme close up

The picture above is an extreme close-up. Extreme detail emphasizes whatever is in shot. It is used rarely by directors to make sure it has a strong effecct. 

Over the shoulder shot

Looking from behind subject. It is used for conversations between people or to show a characters point of view. In the shot you could see that the main character is being verbally abused by the people whos backs are faced towards the camera as he looks upset and weak.

medium shot 

A medium shot is where the subjects waist to head is only visible. The actor and setting are roughly equal in frame. It is often used with two actors in shot.

wide shot/ establishing shot 

A wide shot/establishing shot is used to introduce the location, set the scene or show huge action set pieces

GCSE Media Summer Project- Videogame research

http://www.youtube.com/watch?v=p7BAUNzJvts&safe=active

The Sims 3 is a 2009 life simulation computer game developed by The Sims Studio and published by Electronic Arts. It is the sequel to the best-selling computer game, The Sims 2. It was first released on June 2, 2009 for OS X and Windows.The Sims 3 was released to game consoles and smartphones on October 26, 2010, for PlayStation 3, Wii, Xbox 360, Android, iOS and Nintendo DS. It has also been released for mobile phone platforms, and a simpler version for mobiles with Java.The Sims 3 was an instant success, selling 1.4 million copies in its first week.Critics issued mostly positive reviews. The game has sold over ten million copies worldwide since its 2009 release, making it one of the best-selling computer games of all time.

A version of The Sims 3 was released on iOS, Android, Bada, BlackBerry OS and Windows Phone on June 2, 2009. The iPhone game works similar to that of the PC version. In Create-a-Sim, instead of Lifetime Wishes, there are personas. Personas decide which lifetime wishes your sim will have, as a persona is the largest factor in a sim's personality. Sims start out with a small house. The house can be expanded every five sim days if the player can afford it.

Electronic Arts (EA) is an American developer, marketer, publisher and distributor of video games. Founded and incorporated on May 28, 1982 by Trip Hawkins, the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers responsible for its games. Electronic Arts is the world's third-largest gaming company by revenue after Nintendo and Activision Blizzard.

The Sims 3 is built upon the same concept as its predecessors. Players control their own Sims' activities and relationships in a manner similar to real life. The gameplay is open-ended and indefinite. Sim houses and neighborhoods are placed on one continuous map. The game includes an optional feature called "Story Progression," which allows all Sims in the neighborhood to autonomously continue as if the player were controlling them, such as get married, get jobs and promotions, have children, move into their dream house or move out of the neighbourhood while the player isn't playing. Sims live for a set duration of time (adjustable by the player) and advance through several stages (baby, toddler, child, teen, young adult, adult, and elder). Sims can die of old age or they can die prematurely from causes such as fire, starvation, drowning, electrocution,

I think the target audience is for male and females aged 16-30. In my opinion I think middle aged housewives or middle aged single people play this game the most whereas teenagers play on the weekend. I think women play more than men. women 60% and men 40%

Overall I think the sims 3 is a successful game made as it sold over 10 million copies and is one of the best-selling games of all time. There will also be a sequel to this : The sims 4 .