FIFA 14 case study

print 

The picture above is of a Fifa 14 print advert. It is promoting the release date of the game and persuading the people/customers to pre-order so they can gain additional Fifa 14 merchandise. The keys conventions found on the print advert above are the central image,slogan/flash line, title, colour scheme et.. The writers for Fifa 14  are experienced in video game analysis therefore they are considered reliable for the target audience. 

below are 3 reviews from a video game magazine:

http:///reviews/xbox-one-reviews/fifa-14-xbox-one-review - "it’s so close to perfect that it’s very likely to cause multiple jaws to drop." - POSITIVE 

Met score- “in FIFA 14 players have better decision making and teams play smarter on both the attack and defence to bring the beauty of the game to life ” POSITIVE
3. http://uk.ign.com/articles/2013/09/23/fifa-soccer-14-review - "a fantastic experience. This time around it's more attacking, more polished, and will keep you coming back throughout the season." - POSITIVE

I think E-media is more effective in reaching the target audience. The target audience for Fifa 14 are people who enjoy using social media in there everyday life. An example of this is Facebook and using it on their home computer or possibly on their phone while on the work to work. As these social networks are used in their everyday life it would only be right to advertise games on Facebook etc. where they have no choice but to look at as they use these networks everyday.

BROADCAST

The Fifa 14 TV advert corresponds with the campaign 'WE ARE FIFA 14'  as they present a variety of different people from age, race to gender. Overall the advert portrays that anybody can play because we are all equal. Using Lionel Messi to drive the van portrays him as a normal person. By using a combination of different footballers,music artists etc. they are trying to establish the wide array of the target audience demographic. The trailer is effective in promoting the game because it is different to the actual TV adverts, this on-line you tube advert shows in-game footage and is more informative.

E-MEDIA

The Fifa 14 website attracts and maintains the interest of a FIFA14 fan because of its Interactive features, dynamic graphics and concise text. Its Facebook page has over 2 million likes.

The Fifa 14 twitter hashtag is #Fifa14
in game play : https://www.youtube.com/watch?v=5ltEMOJcYek
https://www.youtube.com/watch?v=guZnE3GiwOk
https://www.youtube.com/watch?v=9w6Vf1JcSUk