Friday 24 January 2014

MUSIC VIDEO ANALYSIS

KATY PERRY - ROAR

This music video is called ‘ROAR’ by Katy Perry.  To begin with it is quite effective because of its narrative. In the beginning of the video everything seems to be going wrong, the plane that Katy had been travelling on had crashed; there-for she was trapped on a desert island with the pilot of the crashed plane.  Just seconds after that had happened the pilot had been attacked by a tiger and taken away leaving Katy by herself. Throughout the rest of the video she had to adapt to her environment where she learned that the rest of the animals were much like her; kind and friendly. The concept of the music video is also effective as well because of how creative and different it is. You wouldn't expect a young female to be trapped on an island with nothing but animals that become her friends. Our expectations of the scenario would be that she gets attacked or hurt by one of the animals whereas in this video she was pampered and well looked after ,as if she was one of them herself.  The use of visual effects was quite effective too as it was used very professional. In some music videos they have a small budget but would still like to add visual effects, this leaves the video looking unprofessional and rushed. Whereas in Katy Perry’s music video everything looks surreal creating an effect on the viewers because they then notice it is not realistic and actually a visual effect.

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