This music video is called ‘ROAR’ by Katy Perry. To begin with it is quite effective because of
its narrative. In the beginning of the video everything seems to be going wrong,
the plane that Katy had been travelling on had crashed; there-for she was
trapped on a desert island with the pilot of the crashed plane. Just seconds after that had happened the pilot
had been attacked by a tiger and taken away leaving Katy by herself. Throughout
the rest of the video she had to adapt to her environment where she learned
that the rest of the animals were much like her; kind and friendly. The concept
of the music video is also effective as well because of how creative and
different it is. You wouldn't expect a young female to be trapped on an island
with nothing but animals that become her friends. Our expectations of the
scenario would be that she gets attacked or hurt by one of the animals whereas
in this video she was pampered and well looked after ,as if she was one of them
herself. The use of visual effects was
quite effective too as it was used very professional. In some music videos they
have a small budget but would still like to add visual effects, this leaves the
video looking unprofessional and rushed. Whereas in Katy Perry’s music video
everything looks surreal creating an effect on the viewers because they then
notice it is not realistic and actually a visual effect.
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