wii party case study

Wii case study

1(1)    Wii party was released for Nintendo Wii on October 8^th 2010.

2(2)    The developer of Wii party Nintendo SPD Group NO.4

3(3)    Wii party has sold over 7.94 million games since release date.

Broadcast

The key conventions of a video game TV advert and what I would expect to see in a video game TV advert are is the title, celebrity endorsement, pricing , release date etc. The key conventions I listed above that have been found in the wii party TV adverts are the title, in game footage, the release date etc. The typical setting used for a wii party advert is a living room, this makes the viewers feels as though they were at home which creates more comfort for them. I think the setting appeals to families because it is in a living room which is where most families spend time together and most important is where they play the game. The adverts feature celebrities such as JLS, Ant&Dec, and the Saturdays etc. These celebrities are dressed casually to fit in with the setting in order to make the viewers feel more comfortable. I think these celebrities are chosen because of their age, gender and perhaps their race. From the TV adverts I have learned that the target audience includes a wide range of different ages, races and genders. Wii party includes different scenarios of different relationships and adds quite a lot of humour to please the audience. I think the TV adverts were very effective because it reaches out to all of its target audience e.g. the younger and older generation.

Print 

www.nintendolife.com/reviews/ - this reviews says that the game was a huge hit in the house' for a family home.A positive 

review from this website is Wii Party is more than a reason to get out your Gamepad." I think the magazine reviews are very effective because it fits in with the game's target audience.

E-media

The wii website is very bright and attractive. in the centre image of the website there is a mixture of genders,races and ages making the company seem more multicultural.The colours I mostly see on the white are pink and white. These two colours are sometimes used for a younger generation although the target audience for the game is for people of all ages. The wii party facebook page has over 100 likes. The target audience is aimed for people who are not really involved in social networks this is why they do not have such a strong presence on other social networking sites. 

I think broadcast is the best platform for promoting Wii Party to its target audience because it is easy to access.