Instituition

Task 1: developers and publishers

 Research the following game developers/publishers:

Rockstar Games
Background: (year formed and location):based in New York and formed in 1998.
Owner/founder: Dan Houser,Terry Donovan,Gary Foreman,Jamie King,Sam Houser.
Most successful games:Read Dead Redemption,Grand Theft Auto: San Andreas,Grand Theft Auto V,Bully,Grand Theft Auto IV.
Interesting fact about the institution: Rock star Games received the BAFTA Academy Fellowship Award at the British Academy Video Games Awards in March of 2014.

EA (Electronic Arts)
Background: (year formed and location) : Redwood City, California, USA, 1982.
Owner/founder: Trip Hawkins
Most successful games: FIFA,Battlefield, Need for Speed, The Sims, Medal of Honor.
Interesting fact about the institution: THE CEO of Electronic Arts resigned from his position.

Zynga
Background: (year formed and location): San Francisco, California, USA, 2007.
Owner/founder:Mark Pincus
Most successful games:  FarmVille 2, Texas HoldEm Poker.
Interesting fact about the institution:80 % of Zynga's revenue comes from Facebook users

Nintendo
Background: (year formed and location): Kyoto, Japan, 1889.
Owner/founder:  Fusajiro Yamauchi
Most successful games: Super Mario Bros
Interesting fact about the institution: Nintendo was founded as a card company in late 1889, originally named Nintendo Koppai.

Sony Computer Entertainment
Background: (year formed and location) : Tokyo, Japan, 1993.
Owner/founder:  Steve Race
Most successful games:  Killzone series, Infamous series.

w+k

1. What do the letters stand for?Wieden + Kennedy
2. What brands have W+K Amsterdam advertised?Nike, Powerade, Heineken.
3. In your opinion, what is the most creative campaign on their website?“Heineken, The Odyssey”
4. What video game campaigns have they created?EA FIFA14.
5. What additional information can you find out about the FIFA14 advertising campaign?In-depth explanation for the metaphors implied on the campaigns as well as tech-detail.

Rokkan

1)How long has the Rokkan advertising agency been around for? 14 years (launched in 2000)

2)Where is Rokkan based? New Jersey.

3)What brands have Rokkan advertised? Chipotle, SHARP, Nestlé.

4)Why was Rokkan's campaign for the videogame 'Dishonored' so successful? The  idea of creating a 

fully integrated 360°campaign to introduce the new game.

5)Who was the publisher for 'Dishonored'? Bethesda

Task 3: Regulatory bodies

PEGI

1. What is PEGI and where is PEGI based?
2. How does PEGI rate games?
3. What are the age classifications used by PEGI?
4. What are the seven aspects that PEGI look for when giving a game a rating (e.g. violence)?
5. What is PEGI online? What does PEGI online regulate?